Sheri Fitts

Sheri Fitts is the Chief Marketing Officer with Sheridan Road.

Financial industry influencer. Popular social media speaker. Author. A creative force in financial services marketing. And it all started when Sheri Fitts was five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door.

Sheri debuted in the financial services industry as an award-winning graphic designer, progressed to participant curriculum design, and advanced to sales and marketing before stepping out on her own as a consultant and speaker. Most recently, Sheri was the Founder and President of ShoeFitts Marketing, an interactive and branding agency focused on the retirement industry.

With more than 25 years of industry experience in her pocket, Sheri has collaborated with retirement plan advisors, third-party administrators, and financial service organizations to help them leverage marketing tools, social media strategy tactics, and meaningful connections. She has received awards and recognition from the Plan Sponsor Council of AmericaPension and InvestmentsNational Association of Government Defined Contribution Administrators; and the International Association of Business Communicators.

A natural-born communicator, Sheri also earned Toastmasters’ adult-level Speechcraft certificate in the 8th grade. Now she’s a sought-after speaker and was named to the 2014 listing of the 100 Top Influencers in the retirement planning (DC) industry by 401kWire.

If all of that isn’t enough to pique your interest, Sheri was also named Paper Girl of the Year (1976). So you can be confident that when you work with Sheri Fitts, she delivers.

Sheri Fitts